The Spending Power of the Youth of America
Business owners, entrepreneurs and franchisers are noticing a trend when it comes to companies that remain stable in suburban neighborhoods. These residents are frequenting local juice and smoothie shops, coffee shops and small restaurants specializing in a unique cuisine. These businesses appeal to the younger community and young professionals who have a disposable income to spend as they please. Business marketing strategists also say that this population is easy to attract when it comes to new and exciting businesses that enter their community. Their word of mouth and networking capabilities are also very helpful and will produce a larger client base if the product is especially exceptional.
However, sometimes it’s not just the physical product that attracts these customers. Often times, it’s the friendly, knowledgeable staff and ambience that catches the attention of customers that keeps them coming back for more. If you are an entrepreneur looking to find a niche in a business that appeals to the younger residents in the area, you might want to consider the following to establish a successful and fulfilling work experience.
Younger customers enjoy seeing employees that are in or around their age group and truthfully having a great time at work. Younger employees bring a spirit to a company that is rarely done with expertise when compared to an older employee base. Most of these employees are excited to be out of the home, making their own money, and are being paid to converse with customers to prove that the product is worth looking into.
Let’s say you own a coffee shop or frozen yogurt joint. Train employees to be enthusiastic about your products. Educate them about the minor and major differences between each item. Keep them informed about industry trends. Customers will be in awe from how well-trained and professional your employees are.
The next step to attract customers is to keep the business looking modern and visually appealing. Successful businesses implement innovative lighting features and stimulating features that attract customers into the business and invite them to stay for awhile. Try LED lighting that will change the mood and atmosphere constantly.
Install a brilliant water fountain in the seating area for customers to gaze over. Indoor wall fountains can provide a calming mood and will invite customers to bring a book or study materials to set up camp for awhile. If customers stay in your business for more than an hour, they will most likely make two trips to purchase food and beverage items. If your business space allows for a patio area, outdoor garden fountains are also a nice touch that will provide a peaceful ambiance and take you apart from other similar businesses. No matter what part of the work space, a great water fountain will make a lasting impression on new and loyal customers.
Another tip to attract new customers is to incorporate bold colors into the logo of the business and interior dcor. Younger clients are drawn to bold statements because they can relate to the newness and excitement of a youthful business. Take the frozen yogurt shop, Pinkberry, into consideration. The store features Le Klint inspired hanging lamps, pebbled floors, ghost chairs, open space and pastel and bold colors in their logo and design concept. Young socialites helped to popularize the frozen yogurt shop and high school and college students are walking through the doors by the millions and toting around little Pinkberry cups.
Young Americans hold much power when it comes to the purchase of trendy items. Appeal to these youngsters and you’ll be in the green.
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